Adventures, Mysteries and Spells: the Secret Formula behind Children's Bestsellers

Captivating the imagination of young readers with a well-crafted book or character can pave the way for great success. The speakers at the second event, which is dedicated to children's publishing, are well-acquainted with this. They will delve into every facet of crafting global bestsellers, from creative writing to marketing strategies. Joining the discussion are Elisabetta Dami, creator of the mouse journalist Geronimo Stilton; Pierdomenico Baccalario, author of the popular Ulysses Moore series and founder of the storytelling agency Book on a Tree; and Elisabetta  Gnone, journalist and writer behind the comic strip 'W.I.T.C.H.' and the Fairy Oak saga.