„Verwurzelt in der Zukunft“: Unser Motto visualisiert in einer poetischen Illustration
News Motto

“Roots in the future”: our motto represented in a poetic illustration

Past and future meet in the work of Lorenzo Mattotti: a radiant tomorrow blossoms from a great cultural tradition.
Content

    An important stage of our journey with "Destination Frankfurt" is represented by the work of illustrator Lorenzo Mattotti, cartoonist and director of animated films of undisputed fame, who created the poster for Italy Guest of Honor 2024 at the Buchmesse.

    Mattotti has visually translated the motto "Roots into the future" by marrying past and future in a wide-ranging image: in a panorama reminiscent of the Italian hills, a flower with white petals carries a reading young woman intent on reading. From the roots of a culture blossoms a future in which the passion for literature comes to life.

    The illustration was presented to the public for the first time on 23 February as part of "Testo", the Florentine event dedicated to the world of publishing, which is in its third edition this year.

    Lorenzo Mattotti

    Lorenzo Mattotti lives and works in Paris. He made his debut at the end of the 70s as a comic book author and in the early 80s he founded the Valvoline group with other artists.

    Mattotti publishes in newspapers and magazines such as The New Yorker, Le Monde, Das Magazin, Süddeutsche Zeitung, Nouvel Observateur, Corriere della Sera and Repubblica. For children, he illustrates various books, including "Pinocchio" and "Eugenio" which in 1993 won the Bratislava Grand Prix, one of the highest awards in children's publishing.

    He creates posters, covers, advertising campaigns and he is the poster for Cannes 2000.

    Latest news

    Mazza and Rolando chatting
    Conference

    Destination Frankfurt: culture is the opposite of solitude

    “Imaginary Life” was chosen as the title of the 36th Turin International Book Fair, another important milestone on the Italy Guest of Honour 2024 journey with “Destination Frankfurt”.
    Amedeo Modigliani, Elena Povolozky, 1917
    ©akg-images
    Exhibition

    A tryptich exhibition of the works of Puccini, Modigliani and Liebermann highlights the wealth of Italian culture

    Three major exhibitions promoted by the Italian Embassy in Berlin confirm an interest in Italian music, art and culture in Germany, with a multimedia show on Puccini, a personal Modigliani exhibit and one dedicated to Max Lieberman's Italy.
    laptop with piles of books on the sides
    Publishing trends

    Frankfurt calls, and now Newitalianbooks.it also answers in German

    Thanks to the new version of the platform for launching Italian books abroad, engaging in dialogue with the German-speaking world is now even easier.
    young woman reading a book
    Publishing trends

    New releases in translation (December 2023 to March 2024)

    From rediscovered literary classics to graphic novels.
    Mattotti's illustration
    Motto

    Mattotti’s calla lily blooms in Bologna and projects Italy into Frankfurt 2024

    A preview of Frankfurt in Bologna. The Bologna Children’s Book Fair 2024 enthusiastically projects us towards the Frankfurt Book Fair 2024, the Fair's 76th edition, which will see Italy as Guest of Honour.
    Kinder- und Jugendliteratur im Aufwind
    Publishing trends

    Continued growth of publishing for children and young people

    The domestic market is expanding in terms of copies sold and their sales value. One in three translation rights sold worldwide relate to this sector.
    Hunderte italienischer Bücher liegen in den Regalen deutscher Buchläden
    Publishing trends

    From Dante to contemporary authors: our great literature speaks German and translates into success without borders

    Hundreds of Italian books can be found on the shelves of German bookshops.
    Open book in a library
    Publishing trends

    Destination Frankfurt. Rereading tomorrow.

    Reading with your eyes, reading with your ears, smelling the paper or travelling light – a whole cultural baggage in just a few grammes of an e-reader?
    Claudia Roth, Minister of State for Culture and Media of the Federal Republic of Germany, meets Italian Minister of Culture Gennaro Sangiuliano in Rome
    Meeting

    Claudia Roth, Minister of State for Culture and Media of the Federal Republic of Germany, meets Italian Minister of Culture Gennaro Sangiuliano in Rome

    Italy's participation as Guest of Honour at the Frankfurt Book Fair was high on the agenda of the culture ministers' meeting.