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Destination Frankfurt: Book promotion: What matters really? Newspapers, TV, web, events...

Panel on literary promotion strategies hosted at Italy’s fair dedicated to independent publishing “Più libri, più liberi”.
Rome
Content

    What works best when it comes to editorial and literary promotion

    What are the main challenges when promoting books, nationally and internationally? And what are the most effective strategies to attract public attention?  

    The panel delves into the relationship between media, events in the publishing industry, book promotion and dissemination strategies, highlighting their role in defining the international publishing landscape. 

    Photos of the event
    Press release of the event (in Italian)

    Speakers

    • Mauro Mazza – Extraordinary Government Commissioner Italy Guest of Honour 2024 
    • Juergen Boos – President Frankfurt Book Fair 
    • Annamaria Malato – President Più libri più liberi 
    • Giorgio Zanchini – Journalist and Radio host, Radio anch’io, RAI Radio 1 
    • Roberta Scorranese – Journalist, Corriere della Sera

    Presented by:

    • Loretta Cavaricci – Journalist, RaiNews24, RAI